Growing any business can be difficult, particularly if it’s a medical practice. From administrative changes to marketing, there are small-to-large tweaks a private practice can make—but where to start? In this article, we’ll go over four simple and cost-effective changes you can implement that will help your business soar.
1. Create a solid marketing strategy: One of the most important aspects of growing your practice is getting the word out there. How will people sign up for your services if they don’t know who you are? There are a ton of avenues you can take in both social media marketing to traditional marketing. Here a few creative options we recommend:
- Writing a professional article on your area of expertise and pitching to publications or blogs
- Purchasing an ad in your local paper
- Spending a couple of hundred dollars a month on Google advertising
- Paying for exposure on sites such as Yelp, Healthgrades or LinkedIn
- Signing up for HARO (Help a Reporter Out) and offering to be a professional expert for journalists
- Creating engaging and interesting content pertaining to your practice on a blog, Instagram, TikTok, YouTube and more (within HIPAA guidelines, of course)
2. Connect with your network: Nothing beats good ol’ word of mouth. You’ve been a part of your industry for a long time and there’s no doubt you’ve been supportive of your peers. Don’t be shy in asking for a return in favor. Connect with other medical professionals and ask if they’ll consider referring you if a patient is looking for a service you might be able to help with (and offer the same in return). And don’t stop with other professionals—ask your friends, family, and acquaintances if your services can be of benefit to anyone they know. Your message might come at the right time for the right person. Oh, and don’t forget to join as many professional conferences as you can too. That’s a great way to network outside of your immediate community.
3. Invest in a stunning website: How many websites have you seen from medical practices that look like they were made in 1999? Don’t be that practice. When you have an outdated, slow, or cheesy looking website, you risk losing potential clients immediately. Don’t be afraid to invest in creating a striking website from someone who knows what they’re doing. Enabling patients to fill out important paperwork online or see important information in their patient portal also cuts down on time and money. And make sure your website is stacked with important SEO keywords. If you’re a holistic addiction treatment center in Denver, Colorado, make sure those words appear often on your website. That way when people Google “Holistic addiction treatment center near me” or “Holistic addiction treatment center in Denver,” your practice will come up at the top of the list.
4. Outsource your medical billing: Any small practice knows that billing is one of the most time-consuming tasks, taking away valuable time from staff. When you outsource your medical billing, not only do you save time, you also cut down on potential mistakes AND increase cash flow! Professional billing services like Consultex Practice Management (CPM) can help with tasks that often bog down the efficiency of your practice—tasks such as:
- Verification of Benefits (VOB)
- Utilization Review (UR)
- Billing & claims
- Credentialing
- Accounting/bookkeeping
- CFO services & consulting
Outsourcing your billing may seem a little scary, but it is one of the smartest decisions you can make for your growing business.
We hope you find these tips helpful. If you have any questions about outsourcing your medical billing, we invite you to connect with us at 1-800-713-9150 or shoot us an email at [email protected]. We will solve your practice problems!
